Fashion Design Schools, Fashion Design Schools Delhi, Fashion Design Schools India

Apparel Merchandising & Marketing

Programme Leader

Ms. Nandita Abraham



Duration

One Year



Timing

1600 hrs – 1900 hrs (Monday, Wednesday & Friday)



Venue

PAF, Naraina Campus



Fee

Rs. 60000/ - (Programme Fee ) + Rs 12000 ( Registration Fee)



Eligibility
This programme is aimed at those who wish to acquire skills and knowledge necessary for their career progression in the area of merchandising and product development and/or those with experience of working in the apparel industry.

Course Content

The programme concentrates on the basic level of skills and management practices required in the Clothing and Textile Industry for business management and development. Inherent within the course are modules on merchandising activities and therefore cover areas in Systems and Principles of Merchandising, Consumer Behaviour, Manufacturing, Product Development, Textiles, Costing & Pricing and Business Communications. The programme has been structured in a modular manner covering areas of:



Semester I

* Systems and Principles of Merchandising
* Textiles
* Introduction to Manufacturing
* Costing and Pricing
* Business Communication
* Consumer Behaviour



Semester II

* Basics of Marketing and Branding
* Basics of Retailing
* Product Development
* Fashion Buying
* Sourcing
* International Marketing



Module 1 : Systems and Principles of Merchandising
Duration : 3 weeks (12 contact hrs/week)
Teaching Methods : Lecture/ Demonstration and practicals (swatch folder preparation)

* Industry overview, concept and history
* ignificance, scope and role of merchandising in the clothing industry, with a specific bias towards the RMG export industry
* Definition of Merchandise & Merchandising
* Structure and roles of the different areas of operations in an organization
* Role and Responsibility of a Merchandiser
* Types of Buyers
* Buying seasons and their significance in product planning
* Merchandising interface with other departments in an apparel organization



Module 2 : Textiles
Duration : 3 weeks (12 contact hrs/week)
Teaching Methods : Lecture/ Demonstration and practicals (swatch folder preparation)

* Overview of the Textile Industry
* Introduction to Textiles : Fiber characteristics
* Fabrics for apparel
* Commercial application of textiles
* Introduction to yarn production and yarn type
* Introduction to weaving and knitting
* Textile processing
* End use of fabrics and their characteristics.



Module 3 : Introduction to Manufacturing
Duration : 3weeks (12 contact hrs/week)
Teaching Methods : Lecture/ Demonstration and practicals

* Introduction to Pattern Making Techniques
* Understanding of machinery
* Seams & Stitches
* Production Systems & Processes
* Quality Concepts



Module 4 : Costing and Pricing
Duration : 3weeks (12 contact hrs/week)
Teaching Methods : Lecture/ Demonstration and classroom exercises

* Understanding merchandise costing and pricing
* Direct and indirect costs
* Raw Material costs
* Overhead Costs
* Calculating Labour Costs
* Calculation of margins
* Calculation of freight elements
* Calculation of barrier costs
* Currency conversions
* Backward Costing





Module 5 : Business Communication
Duration : 2.5 weeks (12 contact hrs/week)
Teaching Methods : Lecture/ Demonstration and classroom exercises

* The Importance of Communication
* The Communication Process
* Presentation Skills
* Barriers to effective communication
* Communication in Organization
* Information systems and controls
* Management Information System



Module 6 : Consumer Behaviour
Duration : 2.5 weeks (12 contact hrs/week)
Teaching Methods : Lecture and Case Studies

* Understanding Consumer Demand and Fashion/Lifestyle Marketing
* Consumer Groups – Demographic and Psychographic Trends
* Attitude
* Motivation
* Personality
* Reference Group
* Consumer Survey and Analysis



SEMESTER II



Module 7 : Basics of Marketing and Branding
Duration : 3 weeks (12 contact hrs/week)
Teaching Methods: Lecture and Case Studies

* Understanding Marketing
* The difference between Marketing & Selling
* Basic Marketing Definitions
* The Marketing Environment - Macro & Micro
* Market Segmentation
* The Marketing Mix - Product, Price, Place, Promotion
* Consumer Decision Making



Module 8 : Basics of Retailing
Duration : 2.5 weeks (12 contact hrs/week)
Teaching Methods: Lecture and Case Studies

* The Retailing Marketing Mix
* Retail Classification of Stores
* Factors Affecting Merchandise - Product & Fashion Life Cycles, International Trends
* Retailing Seasons and factors affecting seasonality of merchandise
* Planning Product Ranges & Assortment
* The 6-month Seasonal Merchandise Plan & Open-To-Buy (OTB)
* Retail Pricing Policies
* Mark-ups & Mark-downs, Overheads, Operating Costs & Profit
* Retail Promotion
* Stock management and distribution
* Retail space and visual merchandising



Module 9: Product Development
Duration: 2.5 weeks (12 contact hrs/week)
Teaching Methods: Lecture and Case Studies

* The concept of Fashion Forecasting
* Sources of Trend information
* Information gathering and sourcing for colours, fabrics, and prevailing fashion trends
* Mood boards, themes, story boards, and fabric & colour palettes
* Raw Material sourcing
* Market/Customer profiling and Product Analysis and development



Module 10: Fashion Buying
Duration : 2.5 weeks (12 contact hrs/week)
Teaching Methods : Lecture/ Demonstration and classroom exercises

* The role of the fashion buyer
* The buying cycle
* Market planning
* Merchandise planning
* Sourcing: ethical issues
* Negoiation, supplier performance, monitoring and evaluation
* Buying and the Law
* Buying for own label fashion multiples
* Buying branded fashion merchandise



Module 11 : Sourcing
Duration: 2.5 weeks (12 contact hrs/week)
Teaching Methods: Lecture/ Demonstration and classroom exercises

* Sourcing of woven fabrics from powerloom & millmade sector
* Sourcing of flat & circular knits from different regions
* Global sourcing of fabrics
* Understanding of various costs & parameters for costing of fabrics
* Processing costs
* Analysis of fabrics as per end uses
* Latest development in fabrics



Module 12 : International Marketing
Duration: 3 weeks (12 contact hrs/week)
Teaching Methods: Lecture/ Demonstration and classroom exercises

* The Basis & Need for International Trade
* Emerging & established Trade Blocks
* International Regulatory Organisations & Agreements - GATT/WTO, MFA
* Salient Features of the EXIM Policy of the Indian Government
* Export Promotion Councils (EPCs)
* Pre-shipment & Post-shipment Finance & Credit and relevant documentation
* Export Insurance
* Payment Instruments
* Foreign Exchange Regulations
* Common Errors in Export Documentation



At the end of final module, the student undertakes an individual project which integrates and applies learning from the programme.

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Launching Masters Programmes

Validated by Nottingham Trent University, UK


Masters Programmes are aimed at training individuals with high creative abilities and analytical acumen to function as specialists and higher managers in the dynamic fashion industry. Under the tutelage of highly distinguished National-International faculty members candidates will undergo learning process to imbibe critical professional engagement to emerge as thought leaders to provide creative leadership to the fashion industry.

Seminar: Career Opportunities in Fashion Design & Fashion Business (May 17, 2010, Monday)

Venue: IIC (India International Centre), 40, Max Muller Marg, New Delhi

Register for the Seminar on (first come-first serve basis): pallavi@pearlacademy.com, 0-9873405524/ 011 49807115/ 011 45623659

MA Design (Fashion & Textiles) [MAFT]

Eligibility: Graduate degree/diploma from Pearl/NIFT/NID/other Indian/foreign in Fashion/Textile Design OR B.Sc (Textiles & Clothing) OR Any graduate with sufficient experience in fashion/textile design (Duration: 3 semesters of 6 months each)
Mode of Selection: Statement of Purpose, Portfolio Evaluation, Personal Interview

MA Fashion Marketing [MAFMG] MA Fashion Merchandising [MAFM] MA Fashion Retail [MAFR]

Eligibility: Graduate degree /diploma from Pearl/NIFT/NID/other Indian/foreign in Fashion Design/business disciplines OR B.Sc (Textiles & Clothing) (Duration: 3 semesters of 6 month each). Graduates from other discipline can also apply. (Duration: 4 semesters of 6 months each)
Mode of Selection: Statement of Purpose, General Proficiency Test (MA-GPT), Special Skills Test (MAST), Personal Interview

2010-2012 – MASTERS PROGRAMMES IN FASHION AT PAF DELHI WITH DEGREE AWARDED BY NOTTINGHAM TRENT UNIVERSITY (UK)

Programme



Or



B.Sc (Textiles & Clothing)



Or



Any graduate with sufficient experience in fashion/textile design

Duration: 3 semesters of 6 months each




Statement of Purpose



Portfolio Evaluation



Interview


Prof. Nien Siao, PGD Industrial Design-Textiles, PGCHE, (NTU,UK),

Programme Leader (Fashion Pathway),

M: 0-9810525102

e-mail: niensiao@pearlacademy.com



Prof Seema Mahajan, M.Sc. (Textiles & Clothing), PGD Marketing Management, PGCHE (NTU, UK),

Programme Leader,

M: 0-9810096563

e-mail: seema@pearlacademy.com



MA Fashion Marketing

[MAFMG]

Graduate degree /diploma from Pearl/NIFT/NID/other Indian/foreign in Fashion Design/business disciplines

Or

B.Sc (Textiles & Clothing)

Duration: 3 semesters of 6 months each





Any graduate with nil or insufficient experience in fashion business functions

Duration: 4 semesters of 6 months each


Statement of Purpose



General Proficiency Test (MA-GPT)



Special Skills Test (MAST)



Interview


Prof Priya Mary Mathew, PGD Business Management, Masters in Marketing, PGCHE (NTU, UK), Programme Leader,

M: 0-9999935192

e-mail: priya@pearlacademy.com



MA Fashion Merchandising

[MAFM]


Prof Nandita Abraham, PGD in Apparel Marketing & Merchandising, M.Sc (Text. Tech.), USA, PGCHE (NTU,UK),

Programme Leader,

M: 0-9811067111

e-mail: nandita@pearlacademy.com

MA Fashion Retail

[MAFR]


20


Prof Ritu Jain, MBA, PG Diploma (Fashion Retail Management), PGCHE (NTU, UK), Programme Leader,

M: 0-9811739914

e-mail: ritu@pearlacademy.com



Pearl Advantages
Quality Assurance Agency (QAA, UK) benchmarked academic standards and curricula
Ranked No. 1 for 'Faculty Competence' by 'MINT-HT' 2009 survey
Large number of highly acclaimed National/ International Adjunct Faculty with distinguished achievements
Cited by QAA, UK as exemplar overseas centre for Managing Growth with Quality

How to apply

Apply online at www.pearlacademy.com

Purchase application kit costing Rs. 1000/- from addresses mentioned below & apply

Order application kit by sending a DD of Rs. 1150/-, favouring

Pearl Academy of Fashion, New Delhi (please specify UG or PG)

Download application kit from website and submit along with a bank DD of Rs. 1000/-



Application Kit available at

Pearl Academy of Fashion, A - 21/13, Naraina Industrial Area, Phase - II, New Delhi - 110028; Tel + 91- 011- 41417693/ 94, 49807101
Apply online at www.pearlacademy.com
Download application kit from www.pearlacademy.com and submit along with a bank DD of Rs. 1000/-



LAST DATE OF APPLICATION: MAY 31, 2010

Those appearing for final exams can also apply.

Exam Centre: New Delhi

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PAF in News

Pearl Academy of Fashion Awarded for Being Best Academic Institute
Pearl Academy of Fashion (PAF), India’s leading fashion and design institute won Apex Award for ‘The Best Academic / Training Institute of the Year 2008-09’. The Award was conferred amidst a glittering ceremony organized by CMAI (Clothing Manufacturers Association of India) at Hotel Grand Hyatt, Mumbai recently. Amongst the other nominees short listed by an External Jury were NIFT, Gandhinagar and School of Fashion Technology (SOFT) Pune.
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